On Marketing Strategies Of The New Century

With an irrepressible trend, the world economy, is developing towards the direction of internationalization of business competition, economic integration on a global scale, and the digitizing of enterprise. The core of new economy is to meet the needs of consumer.So marketing must find out the demands and desires of the customers, set up the target market that enterprise can offer the best service, and devise appropriate product.In China, marketing is still in the period of promote sales. The development of enterprise depends mainly on the product itself. Marketing pays more attention to the direct transactions which are profitable.Facing the challenge from the new economy and environment, the degree of innovation in marketing will decide the future of enterprise.This article is divided into three parts. Firstly, the author makes a brief introduction of the new marketing environment in which the Chinese enterprises are. Secondly, the author analyses the current problems in the marketing of Chinese enterprise. Finally, based on the frame of 4Ps theory, we make a new marketing plan that will meet the demand of new economy.