Network Media Crisis In The Government Public Relations Research

Network with its open, quick and interactive features such as the spread of information that crisis, the faster the speed transmission on a wide range of information control, much more difficult, so that public opinion crisis can be expanded rapidly. This requires the government crisis public relations of the concept and mode must then innovation to adapt to the Internet era for the information processing and reaction ability of the request. If the government does not change the past "cover", "delete", "pull" traditional public relations, it can be very difficult to model in network public opinion to be as a crisis, even backfire, spark more public opinion to the outbreak of the crisis. Therefore, the government must correctly understand the public opinion crisis under the network environment, and pointed out the network crisis public relations.This paper is a network of public opinion, public crisis, the government public relations, the main concept is defined and analyzed. The use of "agenda-setting" theory, "the government image" theory as well as media "gatekeeper" theory of network public opinion of the government's public relations crisis a proposition to provide corresponding theoretical support, and from both the positive and negative aspects of the public opinion to the government public relation network crisis impacts. Three from the macroscopic level analyzed the network public opinion crisis of government's public relations under difficult and important and then put forward the goal and the government public relation network positioning. Four from micro level of government public relations analyzed three elements of the relationship between the game and complementary with typical case to illustrate. 5 it is against the network characteristics and development of the public crisis stage, put forward the network space of government's public relations five management principles and four strategies and mechanism. Six from the object of study, the research methods, research conclusion, the place of innovation, the existing problems and future prospects of research in full text are summarized.This paper, from the perspective of multiple disciplines to network this public domain for the research background, the literature induction, comparative analysis, theory and practice of multiple disciplines, combination proper and other methods of network of government public relations crisis public opinion on the systematic research. Meanwhile, combining the philosophy, public administrative science, politics, social psychology and the management science knowledge and research results to scientifically define network public opinion crisis and the meaning of government public relations and features, and make clear its study object, key points and difficulties and research scope, make it a complete the government crisis management system of public opinion.In addition, this essay analyzes the network space government public opinion the nature of the crisis, cause, effects and deal with principle and mechanism, to help the government science resolve network public opinion, enhance the crisis the government's crisis management level and ability to make decisions and to enhance the government credibility.