Korean Hot Inspiration And Countermeasures

Teleplay industry has become the Core strength of global economic growth in 21 century and teleplay is an important part of teleplay industry. In the 1990s, the Production Capacity and quality of teleplay in Korea is poor than that of China, and for a long time, it is overwhelmed by teleplays from America, Japan, Taiwan, Hong Kong and so on. But through years of adjustment, Korean teleplays become popular in Asia, and some of them even flourished in European and American markets. This is absolutely successful example in the field of teleplay. Why could Korean teleplays become so successful? This is mainly because of the policy in film and television industry, the unique producing system, the merging of globalization and localization in oriental local teleplays, and perfect marketing strategy. This four-wheel driving power effectively promoted the development of Korea's teleplay industry. This paper attempts to analyze the whole Korean teleplay industry and make a comparison between Chinese and Korean teleplay industry, in order to summarize the successful experience which makes Korean teleplays thrive and become popular on Chinese screens, and to highlight the value and significance of the success of Korea's teleplay, so as to provide evocative thinking for the qualified production of Chinese teleplays.This paper is divided into five parts:The first part is the preface, mainly on the research background, motivation, status, purpose, value, framework and approach of this project. The second part analyzes the reason why Korea's teleplay industry thrived. It will firstly introduce the international and domestic background of the development of Korean teleplay. Then it will narrate Koran government's supportive policies and measures for their teleplay industry and at the same time introduce the Eco-design of television and the regulations in the radio, film and television industry. The third part will narrate and analyze the unique producing processes of Korean teleplays. The forth part will analyze the marketing strategies of Korean teleplays. The fifth part will discuss the reasons for which Korean teleplays become popular in China and introduce the current situation of Chinese teleplay industry in order to know what China can learn from the experience of Korean teleplays.I have browsed articles, postgraduate and doctorial papers and found that those papers are mainly about the analysis of the local causes in the development of Korean teleplays, the cause analysis of the popularization of Korean teleplays on Chinese screens lacks comprehensiveness. The analysis did not cover fully the rise, continuous development and decline of Korean teleplays. For in China, firstly, external environment elements, that is, the economy, technology, personnel and state policies and regulations, cannot provide the requirement for china's teleplay industry to rise. Secondly, the analysis of the flaws in Chinese teleplays mainly exists in the tedium of Chinese teleplays. These teleplays always reflect the Kang-Yong-Qian heyday arose in Qing dynasty, officers trying to cheat each other on officialdom, fights in television crime dramas, crucial life in reality, revolutionary wars and so on. Audiences feel very tired and cannot relax. They are always depressed and can not produce dreamlike love stories. Through the comparison between Chinese and Korean teleplays, we can draw lessons from them and provide operable and practical suggestions for the current situation in Chinese teleplay industry. And hope we can do something for the rise and development of Chinese teleplays and change the current situation of Chinese teleplay industry.