Film Posters Semiotic Interpretation

Since the 20th century, one kind of new artistic form has appeared in people's social culture life, is the movie artistic form appearance, follows the movie this kind of artistic form to be born also has the film and television playbill, develops the 21st century, the movie as well as the movie playbill and our life is even more close."the mark"is the human society is in sole possession, and along with human society's development, but develops unceasingly, it has the unique vocabulary, the semantics, the linguistic environment system. As movie status representative's film and television playbill, if can only use a word summarizes, that is"the mark". The mark may express that one status, expresses one kind of mark. The film and television playbill may understand that for is the movie"the name card", even, in a way, the film and television playbill is the movie"the mark"representative, although the film and television playbill is only a two-dimensional paper print, but present, when we saw when different film and television playbill work of all forms, first maps the cerebrum is not an ordinary two-dimensional surface design work, but flashes before in brain's long 90 even more than 100 minutes images, the sound, the color, the plot and so on combination. Is not only so, sometimes in an ordinary film and television playbill work, we may also feel movie's in-depth connotation, here mark may act as one kind of explanation connection function.This article main object of study has been the movie invents since 1905 to the present all film and television playbill, certainly, is impossible in this article elaboration to involve to this all film and television playbill, selects in as follows elaboration is some have the representative significance film and television playbill, inspects its general character the film and television playbill as a whole. This article uses the semiotics theory to elaborate that film and television playbill this unique individual, with the semiotics theory explained how the film and television playbill does have an effect in the human real life, is mainly makes a signifying to the film and television playbill transmission process the explanation, the film and television playbill design has the help immediately in order to China.The full text is mainly composed of four parts:The first part is mainly takes one kind of vision symbolic language to the film and television playbill the introduction. By the front introductory remarks' in elaboration may know that the film and television playbill takes one kind of visual transmission mark is indubitable, to movie's signifying explanation, the film and television playbill has played without doubt the heavy quantification role. In this chapter, key to the film and television playbill mark's characteristic, the classification and the function makes the brief introduction, by it more explicit film and television playbill symbolism and signifying function.The second part for film and television playbill mark production introduction. This part of key elaboration film and television playbill mark's production background and the production process, elaborated specifically film and television playbill production reason and stimulating factor, as well as in slow developing process this kind of vision verbal symbol connotation the change, has an approximate understanding by the time to the film and television playbill this kind of symbolic languageThird part of main elaboration film and television playbill mark transmission. How does film and television playbill this kind of mark is concrete transmit its significance and the connotation for the audience as well as in this kind of mark transmission, in film and television playbill's any factor has played the vital role, will make the quite concrete elaboration in this part, is mainly from the film and television playbill mark vocabulary transmission, the semantic transmission as well as the linguistic environment transmits these three aspects to come to elaborate concretely, these three aspects are also the mark three main connotationsThe fourth part for film and television playbill mark acceptance. Front talked about this kind of mark production, the transmission, actually in the final analysis, the film and television playbill mark's final goal wants the manner to accept, regardless of this kind accepts stems from the business objective esthetic demand, the work creates, nobody appreciation or nobody accepts does not have the value. This part mainly from this angle, makes the simple introduction with the aid of Gestalt psychology to people's in-depth psychology.Nowadays, the film and television playbill has become us to understand that accepts a new movie's main sources of information, the film and television playbill itself on the load bearing movie mark function, regardless of being its constitution element (writing, color, image) by these element constitution film and television playbill two-dimensional picture is the mark carrier, these constituent extends together the film and television playbill mark semantic system, unifies with the linguistic environment system constitutes the film and television playbill symbolism together. Has understood these, is helpful in we more profound understanding film and television playbill, the deepened movie subject. Present paper's research significance also lies, on the one hand lies in urges the populace the better more unique movie playbill which produces to the film and television playbill manufacture company to have one kind of approval, then penetrates directly this kind of approval into the consumer at heart or the energetic domain, causes promotion which the film and television playbill becomes is quietly; On the other hand lies from the theory angle makes a rational analysis to the playbill mark transmission, provides some theory reference for the film and television playbill designers, causes it to develop in the specialized domain judgment widely.