The Application Of Communication Symbol Theory In The Design Of Film And Television Posters

As a language image unique to human society,"symbol" has its own vocabulary,semantics and context.This paper focuses on the semiotic system of Peirce.Semiotics is an interdisciplinary methodology within the scope of social humanities.Symbols are the basis of communication,and symbolic issues are the core issue of the theory of propagating symbols.Propagation symbol theory operates in the context of new media,based on the basic principles of symbols.At the same time,as one of the media of information transmission,the content and form of poster design are rich and colorful.Based on the theory of communication symbols,this paper draws on the classical theory of fusion phenomenology and hermeneutics to study the graphic composition and visual communication rules of poster design.It is an innovative attempt in the field of visual communication design research.On the basis of studying the application of communication symbol theory in the design principle of posters,this paper deeply investigates the design of domestic documentary posters with historical limitations,and finally designs a series of poster designs of “old maps and new systems” that conform to modern visual aesthetics.The design is mainly based on the theme of “old map and new system”.It integrates the original domestic documentary poster design,investigates the forms of posters that modern people like,and uses the principles of communication symbolic semantics,vocabulary and context to make a series of film and television poster design.The "old map new system" series of posters is based on the principles of unity and inheritance,creativity and adaptability,and the design principles of fun and interactive poster design.Innovative is that the design incorporates the design elements of dynamic posters,in line with the development trend of poster design in the modern communication new media environment.