The Context Of The Cold War, The American Abstract Expressionist External Communication

The American Abstract Expressionism, which came out in the first half of 20th century, rapidly became a world art genre under the cold war background. This was not only a result of its artistic noumenon value, but also caused by many factors integrated. This article bases on the history and the sociology view of angle, using the technique of the communication theory, combs and analyzes the conveying abroad process and character of American Abstract Expressionism.This article expatiates American Abstract Expressionism from two aspects in its depth and extent. The first is the international background of the management of American Abstract Expressionism, which include the cold war history context and the domestic disseminate foundation. The second is the ways how did the American government spread American Abstract Expressionism to the European world through establishing institutions which had devoted to the cold cultural war, provided the formidable economical support, carried government and non-government collaborating strength, and successfully conducted a series of displays, put forward the spread of American Abstract Expressionism from different lays. This article also has carried on a series of contrasts in cold cultural war match with Soviet Union. In the analysis of the communication techniques of American Abstract Expressionism spreading promoted by the government, the article explained the American project cooperation, series transmit, and the synthetically marketing dissemination way. And also analyzes from the administrative levels, the folk, the country and personal mutually unify promoting method. By deeply observation and analysis, we can draw the conclusion that it is for the precisely vigorously initiates and the different kinds of coordination promoted by American government, American Abstract Expressionism can greatly be developed in America and became a world art genre. And all of this was conducted by founding institutions not only through a multiplex promoting style but also a set of mature communication systems, which led to American Abstract Expressionism finally occupying the art history as an important status. This process also made for the international art center moving to America from Europe, which was an important turning point of art history.These questions discussed in this article would be of significant importance to china as with its high-speed growth in economy, which also faces the increasing of culture need and the "Soft Power" . At the same time, as an art management specialized research article, it relates to following study fields such as "Cultural Diplomacy", "Public Relation Communication" and "Integrated Marketing Communication" method which can be considered as an experimental thinking of the author resulted from her study and work experience in "the art management".