Linyi City Plaque Language Study

The signboard language belongs to the social terminology, is the language system activity outer layer, it can reflect the language system whole quite intuitively the change; The signboard language on the monitor which lives likely, records and is refracting the social life ever changing faithfully.In new century, along with social economy culture development, signboard (commercial shop) the research has become one of social linguistics research important topics. ully. The development signboard name research, should pay great attention to from the social linguistics theoretically carries on the thorough discussion and the summary, must use the research results more importantly for the naming practice the standardized instruction function.This article from the social linguistics angle, (i.e. store name) has carried on systematic and the thorough inspection and the research to Linyi's commercial signboard language. Has analyzed the store name constitution and various part of characteristics, inquired into the shop naming strategy, the social culture and the social psychology reflected, and has carried on the induction summary to the contemporary Linyi shop naming trend.This topic uses the social culture linguistics research technique is quite scientific, the conclusion quite is also reliable; Simultaneously this regarding propagandizes Linyi, lets the people understand Linyi well, brings honor to the river bank Mongolia culture even to promote the region economy development all to have certain practical significance.