Reflections On The Morphology Of Modern Packaging Innovation

Currently, the structure appearance of packs in Chinese market exits following irregularities: A, the structure appearance is still lack, it can't satisfy the need of consumer to novel and diversity. This is because the thought in designer's brains is vulgar and incline to commercialize the wrapping .which makes the idea of design narrow. Two, a lot of packing designs have no consideration of factor of environmental protection, the structure appearance is not reasonable, lack of humanization, and not economic enough. This shows some designers does not have enough creative consciousness, and their ability needs exaltation. Three, some designer blindly cater to the customer's intention ,and the factories pursue the vested interest only ,this causes more and more excessive packing phenomenon, the factories even make use of the design to beguile consumer, such things affect the quality of life of the consumer.This is a kind of design behavior which is irrational lacks foresight regardless of consumer benefits. In a word, the designer's design principle is very important, an advanced design principle is needed to create an excellent packing structure appearance. On the contrary, if we don't pay enough attention to the design principle, the disadvantageous packing of similar other forms and structures will still appear, sometimes this will cause the packing of the our country lack competition ability on the international stage of the vehemence. Therefore, the designers should expand the visual field and stir up the inspiration through researching domestic and international advanced experience;research thoroughly and make use of the excellent design principle reasonably to expand the packing structure appearance;Investigate the more novel creativity structure appearance to surpass and guide the changing esthetic sense, value of people. In addition, scoop out the recreation value of garbage to design new structure appearance is also necessary.Packing plays an important role in people's lives, its development relates directly to whole economy, the consumer benefits etc. aspect. Therefore ,the designer should have more reasonableness thoughts in wrapping design, should realize his responsibility, thus investigating more design way. In view of a certain angle, while designing packing structure appearance, we can break the traditional thinking mode of packing design which set out from the color, the sketch pattern, the whole way of thinking can shift to consider more structure appearance , this will contribute to the progress of whole appearance of packing type on the market. And this angle is exact the contents and thoughts of my article. As an graduate student major in the sense of vision informs, I will study and consider this issue constantly.