Color Psychology And Art Design

The word color is the general term which applies to the whole subject - red, orange, yellow, green, blue, violet, black and white and all possible combinations thereof. Color is one of the most powerful of elements in our life, design and art. It has tremendous expressive qualities. The various physical phenomena,physiological mechanism and psychological effects combine to affect our perceptions of a color. Clearly, the perception of color depends on vision, light, and individual interpretation, and an understanding of color involves physics, physiology, and psychology. Researching and understanding the uses of color is crucial to effective composition in design and the fine arts.The most important aspect of color in daily life is probably the one that is least defined and most variable. It involves aesthetic and psychological responses to color and influences art, fashion, commerce, and even physical and emotional sensations. One example of the link between color and emotion is the common perception that red, orange, yellow, and brown hues are"warm,"while the blues, greens, and grays are"cold."The red, orange, and yellow hues are said to induce excitement, cheerfulness, stimulation, and aggression; the blues and greens security, calm, and peace; and the browns, grays, and black sadness, depression, and melancholy. It must be remembered, however, that the psychological perception of color is subjective, and only general comments about its features and uses can be made. The dissertation study color in psychophysics, physiological mechanism and psychology by search and investigate, and sum up the information roundly and deeply. It offers rules and knowledge of color in order to enrich the color theory and to help the student and designer who need color psychological knowledge.Many illustrations drawn by writer in person, making the dissertation picturesque and visual.