Brand - The Business Card Of The Film

It is a time of highly advanced merchandized era of consuming, the characteristic ofmerchandize for the films is becoming more and more obvious; however, the inputand output of a film is also requiring the film to be industrialized to survive, andtherefore there should be a giant and stable consumers'market. The audiences,which are the consumers, are the pillar of the film industry. If there is no maturedconsuming inclination or the audiences are lack of trust and reliability in the filmproducts, the films will not have good marketing or a prosperous market. It is a mustto establish the film brands in order to raise the audiences'enthusiasm and cultivatetheir consuming inclination in the films. Shanghai Film Group, the most influentialdomestic film maker, should meet the requirements of the development of marketeconomy and enhance the industrial image through the establishment of the brands,and create more economic values.