Ethical Issues In International Business

The international commercial entitles usually come from different countries and regions, therefore the diversity of the different ethics culture background and the difference of the value judgment standard which forms on the basis of different culture background will inevitably be reflected in the international operation of commercial affairs. Under this circumstance how could companies pursuing ethics work? This essay puts forward the minimum general ethics principles which can be admitted by each commercial entity and guide international commercial activities. These ethics principles only set regulations on some basic issues from the perspective of ethics, lay the trifle dispute concern with special ethics culture background aside, or hold the attitudes of relenting to the dispute. They mainly include: maintain the equality of international commercial activity entities; carry on the competition of international commercial activities orderly, justly; make the whole, long-term interests of mankind always higher than that of each country. Though these ethics principles can not solve all moral problems exist in international commercial field, each international commercial entity can easily reach common understanding based on the basic general ethical principles. Therefore, an effective ethics guarantee can be offered for establishing the basic order of international commercial activities. In addition, this essay discusses the moral position in transnational marketing, the moral operation in international commercial negotiation and the strategies against commercial bribery in international commercial activities, and provides a kind of thinking frame for implementing moral control in international commercial activities.