| With the help of new kind of theory thought and observation view, based on the culture logic of Chinese art self, it is a necessary attempt on the angle of view of today's art history study that seeing about the relationship between twenty-century Chinese art and society, especially analyzing and taking perspective of the important function of art transmitting and reception on Chinese art development. As a big, long-term and synthetical publication in 1920'-1930' in China, in Shanghai made an important influence upon the society and culture of Chinese areas in the world in the early twenty century, however, which was studied little by academe. In fact, when came out, twenty-century Chinese art was in a great development period. Different from the tenets, purposes and ways of lots of professional art publications, this pictorial set up a special bridge between art creation and society reception.This paper selects the "Shanghai period"(1926.2-1938.6) of and puts all content about art from No.l to No. 129 in order. Relating some art phenomenon at that time, demonstrates the nature of it as a real art mass media, analyzes the editing thought, the structure of content, the concrete ways and so on when it transmitting art and culture. At the same time, according with text analysis and media theory, expounds the relationship between the new mass media, which like , and the course of Chinese modern art, finally form some new cognition on Chinese art and culture in the early of twenty century. |