Mulan Cross-media Communication Phenomena

Mulan Chinese history known as the legendary woman, originally from the Northern Wei Dynasty folk songs, "Mulan", has spread, a large number present in our poetry, fiction, drama, film and television works, as an important Chinese folk narrative material, And even traditional Chinese culture has been internalized into a core element. Since 1998, Disney released animated film "Mulan", the Mulan really into the focus of academic attention. Dissertation, cross-media communication from the viewpoint of the new, the Mulan ancient times, from local to overseas and then to the local cross-temporal, cross domain, cross-cultural existence like state, as a communication phenomenon, Through reading to her at different times to different media for the communication pattern, and then analyzes the dissemination process of Magnolia hosted and given the different cultural meanings and values, and spread in different media produced under special phenomenon. This paper discussed four parts:The first part leads to issues, and focused on the two issues. First, the "cross-media communication"is defined. Secondly, the text of Mulan in the ancient form of communication has combed through the Mulan of the "One" explanation, we can see the ancient Confucian tradition to her at break of compliance and to maintain a kind of dynamic equilibrium.The second part of modern society, Mulan is spread through the stage of the process, the resulting ideology. One author of the Opera "Mulan" to conduct a detailed interpretation of the unique attributes of the media stage, and modes of transmission, folk artists of the concert, intellectuals, creative play, the state recognized the spread of such metaphors in the stage of some ideological characteristics.The third part is mainly used in the analysis of cultural industries, through the analysis of contemporary film and television work on Mulan, Mulan in the film medium to explore the spread of the phenomenon of industrialization, the environment in the film Mulan survival strategies and Mulan in the film industry was given the cultural significance.The fourth part of the classic Disney cartoon movie "Mulan" in the global heat, caused by a variety of cultural phenomena and argument of focus. Author globalization context, interpretation of Mulan from local to overseas and then to the local cross-cultural communication in this process, the implied meaning of different cultures and values.