Across The Cultural Industries Of The Media Age

China is a country with vast population and fast-growing economy. While its value chain along commodity economy was so saturated that it gave birth to a "long tail effect", the culture industry, an emerging one against the background of market economy, plays an ever increasing role in the Chinese national economy today. The core of culture industry is profit-making by creating, developing and disseminating new cultural products. The media is thus a platform where culture products are disseminated and is a necessary instrument in realizing the value of the culture industry.Development of China's media industry in the latest decade is indeed "by leaps and bounds" and to be looked at "with new eyes". New media and new technologies spring up. The era of media convergence is proclaimed. Cross-media competitions are intensified, in the battle of which electronic media win the biggest market share. Film and television products, thanks to its popular nature, have attracted great attention and are to a great extent industrialized. This study examines Chinese contemporary film and television industry in the market economy and aims to analyze the present and future of the culture industry in a cross-media era.Contents of the thesis include:how Chinese film and television enterprises gain development momentum through financing in the capital market; how the Chinese film and television industry can better explore future trends by utilizing new media instruments such as the Internet. The study also identifies problems in the Chinese film and television industry, such as lack of good themes, vicious competition, profit-oriented rather than quality-oriented, etc. It also explores possibilities to use "soft power" of the film and television products to forge a favorable city/national image to spread Chinese culture. In addition, it explores multiple development paths for the film and TV industry, by combining film and TV products with video games. This thesis also analyzes how classic arts (literature, drama and dances) as well as imported film and television culture from Hollywood and other Asian countries exert their impact on the Chinese film and television industry.Based on the selected milestone events through the development of Chinese film and television industry, the author managed to illustrate the point by means of phenomenon description, data support, background information analysis, etc.On the way to a powerful nation, China should not only have hard power with global influence in terms of economy, science and technology, military, etc, but also acquire superb soft power, great cultural creativity, mass media with global influence, excellent mass culture, etc.Most markets in the Chinese society are profit oriented. So is culture market. Hence, to suit public tastes becomes the foundation for culture industry to make profit, and thus turns into the main stream of mass culture.The most important function of culture industry is to develop economy by absorbing funds with cultural products, and vice versa, enhance culture development in the form of industrialization with large funds. To enhance the influence of a nation's culture, besides special charm of cultural products, it also requires advanced means of communication. At present, the global media industry is undergoing revolutionary changes. In the omnimedia era, media industries, including radio, film, television, publishing, newspaper, magazine and websites, are seeking space for living by embracing enormous changes. The limited channels for information and communication do not suffice for the audience any longer. Cross-media cooperation becomes a common phenomenon in this information explosion age. Hence it is necessary to find a proper goal in the market in order to make achievements.This thesis gives a comprehensive study and analysis on the modern film and television industry in relation with the market. The cross-media industry should not merely pursue maximized profit through blindly suiting the public tastes and be complacent about achievements, but rationally and critically learn from the negative effects of market economy in addition to the positive ones. It's necessary to break bottleneck, weed through the old to bring forth the new, and find the right direction for development.