"misread"

Contemporary graphic design is very prosperous. However, contemporary graphic design, there are some design work risks being misread the audience, then in the end is what caused this situation? For this problem to the "communication, light communication," the discipline point of view is not as useful, therefore, this paper will combine the basic theory of a variety of disciplines, trying to build a new visual perspective of information exchange. This article mainly includes three parts: First, visual information for the graphic design as the nature of the communication process. Secondly, the main communication with the classic mode of transmission, to explain the specific graphic design of visual information exchange process. Finally, this new vision to discover and interpret graphic design long neglected "Misreading" and make some personal solutions to a more in-depth discussion of the misreading of graphic design problems.