Chinese Medical And Health Web Site Business Model: "ikang Case Studies

With the rapid economic development and continuous improvement of people's living standard, more and more people begin to pay attention to themselves and the health of family members, with many medical and health web sites have sprung up in the recent years. At the same time, the policy of China's health care system reform to encourage and support social capital to access the health industry as well as a huge growth potential of the health consumer market make the medical and health industries, especially those website which integrate the Internet technologies and health and medical resources, has gradually become the main area of investment's concern. One particularly eye-catching issue by the end of 2007 was ikang.com's funding of 25 million U.S. dollars venture capitals in the form of its shares from six institutions including Merrill Lynch, which was so far the largest investment funds ever received among the health management companies in China.Extensive use of the Internet has changed people's lives, but also changed the business model, as well as industry competition. This article will address the research of current domestic medical and health Web site development and its main forms. From the perspective of Internet business models' development and innovation, the article will analyze the Chinese medical and health industry's value net and "ikang.com" case, combined with the characteristics of medical and health industry, to discuss ikang.com model's competitive advantages and potential risks.This article will also discuss the "mouse + cement" business model, which is based on the traditional industries and the Internet innovation, to analyze its practice and development in the field of medical and health and other diverse areas. In the last part, the article will make the future prospect of the trend of China's medical and health Web site development.