Puyang City Eye Hospital Development Strategy Research

Under a modern market ecomomy and with the deepening of new medical restructuring,hospitals are confronted with more complex and changing external environment,related to economy,society,politics,technology,legislation,ethics and so on.As the competition in medical market is becoming increasingly grave,hospital managers must make a clear and comprehensive understanding of its advantages,disadvantages,opportunities and challenges,and have strategic management ideas to keep suriving and developping.PuYang Eye Hospital,at the key stage for its improving,should work out practical development strategies.In this papers,the full text is divided into four pters.In partⅠ, research backgrounds,purposes,significances,ideas and methods are explained.In partⅡ,strategic management,strategic managemental theory of hospitals and research methods are interpretated.In partⅢ,both the external and the internal enviroment are anlysised to find out the opportunities,challenges we are faced with,and to define the advantages and disadvantages we have.In partⅣ,conclusions are given.According to the specific circumstances of PuYang Eye Hospital,using the method of SWOT Matrix,in this paper we have made a thorough analysis of our opportunities and challenges in the fields of politics,legislation,economy,society,culture,polulation,environment,technology and industry, and also our advantages and disadvantages in the fields of medical environment,human resources,the level of medical technology,economic operators,market share,subject building,orgnizational management and information systems.Finally,we carried out a practical strategic progrem which contributes to the competitiveness-inprovement and further development of Eye Hospita.Forther more,we interpretated the detailed implementation strategy of the progrem,espically focused on the organizational structure,human resources,marketing strategy,cost-control,hospital culture,subject building and information feedback.This article holds that the Puyang City Eye Hospital competition in the industry at a good competitive position,but there is a larger market share increased space,as long as the advantages and avoid disadvantages, ophthalmic medical market to seize the ever-increasing opportunity to take the differences in strategy,cost leadership strategy strategy to seize the market can achieve a greater share of the region to achieve completion of Puyang central purpose of diagnosis and treatment of eye disease.