Chengdu Cambridge Hospital Development Strategy

The booming of private enterprises which benefit from the basic national policy of reform and opening to the world. The 16th National Representative convention puts forward that we must firmly in encourage, support and guide the development of non-public sector; the various non-public enterprises such as individual, private enterprise are the important part of socialist market economy, that play important roles in mobilizing positivity and speeding up the development of productivity. This shows that with the continuous development of private enterprises during past twenty years, the private enterprises have been stronger and play more and more important roles in the macroeconomic development. With the coming new century, knowledge economy has been the global development trend, various technologies developed so quickly, the traditional economic development model faces severe challenge, Under this background the private enterprise shall pay high attention to how to keep its strong life to achieve sustainable development ability in globalization competition. The survival and development of private enterprise is significant to socialist market system and the achievement of our country' economic booming. As one of private enterprises, Chengdu Kangqiao Hospital also faces how to keep continuous development. This thesis tries to analyze the internal and surrounding circumstances and its strength and disadvantages, etc; it also manages to set down its total development strategy, competition strategy and functional strategy. Following find outlines of the thesis:一, The necessity of establishing Development Strategy Chengdu Kangqiao Hospital is a private enterprise engaged in medical treatment and health service. Pursuing profit at wherever there is profit, but until now there is no section office has occnpied the leading positionin the market. To achieve sustainable development, Kangqiao Hospital need to establish development strategy as soon as possible.二, Outer Environment Analyzing of Kangqiao HospitalThe development strategy must adapt the surround environment. Only accurately know the national policy, the key points of economics construction, the status of economics growth and science/technology development, medical treatment consumption changes and the status of middle-businessman, suppliers and competitors, etc., then we can establish correct development strategy and achieve planned objective. The thesis make careful analysis about the political environment, economic environment, social and culturd environment and scientific technological environment, as well as the characteristics of national medical treatment and status of competition in Chengdu medical treatment market. 三, Internal conditions AnalyzingThe internal condition is the base of the hospital development strategy. The thesis describes detailed analysis about the internal conditions, such as basic facilities, technologies, equipments, capital, human resources etc. At the same time,it makes comprehensive evaluation of Kangqiao Hospital,by using a set of comprehensive evaluating approach.四, Strategic choice of Kangqiao HospitalThe thesis determines the missions, objectives, service tenant, management philosophy and total development strategy based on SWOT analysis. Kangqiao Hospital has the motivation and conditions to expand business, therefore,Kangqiao Hospital would prefer expanding development strategy. As a whole, Kangqiao Hospital can adopt centralized development strategy.In addition to developm strategy, Kangqiao Hospital should determine competition strategy and choose different competition strategy and centralized competition strategy according to actual conditions. Thethesis expatiates on these.五, Carrying out Strategy of Kangqiao Hospital The respective functional strategy must be established to ensure smooth implementment of total strategy and competition strategy.The key points of implementing strategies are customer satisfaction, brand name figuring and Human resource managemen...