Henan Unicom Development Of Electronic Channels

Along with communication and Internet technology development,the telecommunications industry's electron channel has got very good foundation, profound significance and value.Channel platform development will be one of the most important strategy for the telecommunication operators to enhances the core competitiveness.In recent years, Henan Unicom has been in the lead one step in the construction and realization of electron channel compare with China Mobile and China Telecommunications.Embarking from the electronic channel theory summary, this article takes the domestic correspondence profession's electronic channel comparison as a breakthrough point, electron channel's present situation and future direction as master lines,studies on the exploration Henan Unicom electron channel and the entity channel coordination,the handset pay as this article luminescent spot, and put forward the dealing with strategy proposal to questions which exists to Henan Unicom electron channel development.The article includes following contents:Henan Unicom electron channel development background, factors,characteristic and superiority; the problems in the development through the SWOT analysis such as:first to clear off the direction; second, customer's cognition utilization ratio is low among the already developed on-line selling area and the handset selling area.In view of the existence question, first to clear off the development direction: providing the same function with the entity channel, developing on-line commercial city service to take advantage of China Unicorn's brand superiority, exploring handset payment service profiting from Japanese and the South Korean communication industry pattern.Propose to enhance the platform utilization ratio:strengthening t Henan Unicom existing electron channel's operation promotion, perfecting user payment ditch, safeguarding physical distribution allocation efficiency and quality, enhancing coordination with the entity channel. Since the electronic channel starts late, user's attention rate and the utilization ratio are the most urgent the question to solve. Through descriptions to China Unicom electron service present situation channel on-line selling area, handset selling area and short note selling area, self-service terminal,according to operation management, market marketing correlation theories and different goal customers, this article puts forward the corresponding operation promotion plan proposal. Unifying other professions the electronic channel development direction and electronic commerce related theory, the article explores and forecasts China Unicorn's on-line commercial city and the handset payment service.Carrying on the analysis of on-line bank, the ranking tripartite payment,the article also discusses how to cooperate with the payment company facilitates more web cams to use the electronic channel.As part of China Unicom channel strategy,the electronic channel and the entity channel's cooperative effect is essential.Models of customer manager visits the marketing using the electronic channel handset expounded how to cause the electronic channel to become the variation competition the superiority.This article's key point is unifying Henan Unicom electronic channel present situation, discovering the sustained development breach, which will have the important theory significance and the practical significance to Henan Unicom, even China Unicom electronic channel sustainable development.