Study On The Development Strategy For Electronic Channel Of China Unicom

With the full service operation and 3G era, telecoms operators are facing the double high growth of customer size and business types. Channel development, marketing, services, labor costs continued to higher, Entities channels is difficult to assume the dual pressure of marketing and services. On the other hand, Electronic transactions and network applications and promote the gradual maturation, so that the electronic channels and networks have become an irreversible trend.As a new service method, it has made a major impact on the telecommunications industry, Further changes the landscape of telecommunication industry's services, management and competitive, and push the traditional telecommunications industry into a great revolution. Therefore, more and more operators concerned construction and development of electronic channels, Given electronic channels importance significance of marketing and service transformation.After corporate restructuring, Total assets of China Unicom, business type and User Scale are significantly improved. but in the traditional channels still at a disadvantage compared with competitors. In order to develop and differentiate competitors compete, improve service levels and sales capabilities, and explore the experience of transition to the development of the Internet, China Unicom attaches great importance to the development of electronic channels, to create the industry's leading integrated e-channel system 10010, and strive to new electronic channels to become the industry leader.This article uses the PEST model and the SWOT model environment for the development of electronic channels to conduct in-depth analysis, and look the telecommunications industry trend of future development of electronic channels. Based on that, the author analyzes the electronic channel's current status and existing problems. China Unicom electronic channels that operate on the basis of integration should continue to strengthen the capacity of electronic marketing channels, Proposed the development of electronic channels for China Unicorn's strategy and measures proposed from the 4S operation, promotion, service support,Industrial Applications, and put forward suitable development initiatives for China Uincom electronic channels business for help.