Research On Tourism City's Image Communication

As the unique resource and intangible assets, the tourism city's image is playing the most important role on serving eye-catching economy of the kind of city. It is very important for sustainable development of the city that the government of tourism city constructs and communicates a kind of unique and charismatic urban image.In my thesis, I have defined "tourism city's image communication" clearly and the research makes out completely. I think this kind of communication is that disseminators are looking for a kind of balance between tourism city's self-identity and outsiders' identity. At the same time, the inborn "Characteristic of purpose" of tourism city's image communication is showed. Furthermore, the "Characteristic of strategy" also appears, by that, we can reach the goal to coordinate the relations between self-identity and outsiders' identity. Going with the communication function theory, communication element theory, integrated marketing communication theory and net-shape society relation of city theory, I analyze the image of tourism city from several dimensions systematically in order to get the necessary theory support for research strategic characteristic of tourism city's image communication.In my thesis, I take the two typical tourism city of DaLi and GuiLin, and state their different characteristics of tourism city's image communication. What's more, I summarize the strategy how the tourism city construct its image of tourism city in the process of arranging questionnaire survey. I try to think about the field which has many research scotomas from the two aspects of theory and practice.