Xh Development Strategy

On January 1, 2008 new work law of contract official implementation.This law centralism has manifested to the general workers including the construction worker benefit protection.In the service market which is closely linked with the general workers, the government in the administrative method and the legal laws and regulations aspect gives the vigorously support, like sublets the market to the service the standard request, implements the new scientific management to the large-scale general contractor and so on.Many macroenvironment changes, urge the service company from the seed, the growth, to the fast development.The XH service company is born in this environment.This article studies the subject is the XH corporate growth strategic research, the research goal is through to the XH service corporate growth strategic research, how a small service company from the profit space thin, the technical content low as well as the competition intense service company grows strong into the profit space to be high, fund, technology, equipment, manpower and so on synthesizing capacity strong general contractor.The realistic value is this article constructs on in the service company the strategy guiding ideology, may profit from mutually with other service company with studies mutually, our country's service market will do together does greatly strongly.The article research practical significance is: Through certain service company's establishment, together protects our country general construction worker's vital interest, enables our country's new labor law to implement smoothly.This article will utilize in the marketing management science SWOT(strengths weaknesses opportunities threats), T refers to threats (threat) the analysis method, analyzes external environment, internal factor which the XH service company locates, pointed out XH Corporation faces opportunity and challenge.Using Micheal Poter"5 strength"the analysis model, analyzes the profession competition environment which XH Corporation locates.Using Philip Kotler"STP"analytic method, points out XH Corporation the market localization, with XH Corporation's developmental strategy.As well as grows strong after the XH service company, moves towards the XH general contractor the developmental strategy research.