Research On The Development Strategy Of Sanhang Ningbo Company

The strategic management research emphasize that set out from the advantage and disadvantage of the company, combine the exterior opportunity and threaten analysis of the company,to find out a development strategy for the company, and carry out. The fulfillment and research of strategic management rose in 1960's, developping quickly and having been applied to each realm extensively, and obtaining very obvious result in recent years. As Sanhang Ningbo company is a construction enterprise, existing the advantage and disadvantage in the same way, exterior opportunity and threaten, especially under the circumstance of vehement competition currently, to carry on studying of its development strategy is especial importance.After reform and open, economy of our country developped quickly, the trade volume reached to 1400 billion US dollar in 2005, ranking 3 in the world. Company is located in Zhejiang which is one of the quickest developmental forelands in China, the economy increases more obviously. The development of economy in the local region, arouse the development of the trade and logistics industry, also aroused the construction engineering of the port, wharf engineering construction is Sanhang Ningbo company's mainly business, therefore Sanhang Ningbo company acquired big business. Also it exposed some problems under the current environment in the meantime, the company lacks a whole development strategy, although the company has strong technique strength, abundant construction experience, large scale beforehand manufacture company, but business singleness, limit only in the constuction aspect of water work engineering wharf, lack of expanding toward similar bridge of the wharf engineering, round bank...etc.This text is aiming at the problem which exists in Sanhang Ningbo company, to launch an analytical research of Sanhang Ningbo company's development strategy from following several aspects.Firstly,Elaborated diversified management basic theories and method of strategy,development strategy, SWOT analyse and etc., to lay theories foundation for composing of the full text. Secondly, to carry on overall analysis of Sanhang Ningbo company's face of the exterior environment and internal resources ability, summarizing Sanhang Ningbo company's exterior opportunity and threatenning, the internal advantage and disadvntage. List the company internal factor analysis form,the exterior factor analysis form, strategic analysis matrix and TOWS form with the SWOT analysis method on this foundation,and put forward development strategy of Sanhang Ningbo company. This strategy is concentric and diversified strategy, at the time of developping the main industry wharf engineering construction, to expand similar engineering like bridge,round bank,land area formation...etc. Third, around strategic orientation and target, to analysis and study of adopted measure of Sanhang Ningbo company's development strategy, these measure mainly are grasping opportunity and expanding business;Grasp management,establish reasonable distribtion system;Strengthen management and decline cost, promote competition ability;Adjust organization,perfect organization function;set up a joint venture. sum up full text finally, put forward a conclusion opinion.