The Social Responsibility Of Town And Township Enterprises In New Countryside Construction

The enterprise as the most important Economic organization, controlling the giant resources and the technology, have the major impact on the economic development and the social progress. The corporate social responsibility fulfillment quality immediately influence the development quality of entire economic society. therefore, the corporate social responsibility from statement to the present, evokes people's hot discussions, the Chinese and foreign scholar conducts the fundamental research in abundance. In new rural reconstruction, the Township and Village Enterprises(TVEs) play the tremendous roles, The TVEs social responsibility's fulfillment situation also arouses people's interest. At the same time, the TVEs have absorbed the countryside massive extra labor force, promoted the farmer employment, enhanced farmer's per capita national income, enhanced staff's science and culture, the technical skill and the managerial and administrative expertise, have accomplished the new peasant, through supporting agriculture, madding up the agriculture, constructing the agriculture ,have provided massive financial support for the new rural reconstruction, have provided giant material, technical and the human capital support for the new agricultural construction. Another side, we should also see the partial TVEs cannot fulfillment social responsibility, pollute the environment, waste resources, encroach upon the staff legitimate rights and interests. Based on this, to cause the TVEs to fulfill the social responsibility well, continued for the new rural reconstruction to make the contribution, the author has carried on the theory exploration.This article uses the fundamental research and the reality analysis method. First, through the discrimination corporate social responsibility and the social responsibility, carries on the limits theoretically to the enterprise community responsibility's connotation, defined corporate social responsibility boundary. Then ,from general to individual, in the foundation which our country scholars study, the author explicates the TVEs, connotation namely"a standard","four to be advantageous to", based on this proposed that TVEs social responsibility connotation, and through with the state-owned enterprise, the private business's comparison points out the TVEs social responsibility characteristic. Next, fulfills the social responsibility present situation analysis through the TVEs Carries .On the induction to the community responsibility flaw behavior, includes the good faith consciousness, the staff rights and interests, the environment resources and the philanthropy specifically and so on four aspects. In view of the above questions, the author carries on the analysis from the subjective and objective two aspects, it mainly has the following several reasons: first, the TVEs superintendent owner has the erroneous zone particularly in the understanding; second, TVEs own scale is small, the technique content is bottom, it is engaged in the primary processing, these cause the partial TVEs competitive power bottom, in addition, the outside supervision does not arrive, causes the partial TVEs not to be earnest under the benefit actuation fulfills the community responsibility; Third , our country's related law, the laws and regulations are not perfect, even if we have the related laws and regulations, they have many problems, e.g., difficulty of carrying out, causes it to lack the potency.In view of the above questions, the author from the government, the society and the enterprise three stratification planes proposes the countermeasure positions. The government stratification plane must from create the environment, strengthen the legislation, the policy support, the perfect appraisal system and strengthens the supervision and so on five aspects to carry on the guidance; Social stratification plane main display media public opinion, enterprise in community, profession association and social public and so on four aspect watch-dog functions; The enterprise stratification plane must achieve the transformation idea, the enhancement understanding and introduces the community responsibility on own initiative in enterprise production management.The author hoped that through this article research, combs the mentality which urges the Rural enterprise to fulfill the social responsibility well, plays own role in the new rural reconstruction, completes mission which the society entrusts with.