Marketing In Higher Vocational Professional Teaching System

The Ministry of Education's The Views of Strengthening the Work of Higher Vocational Education'Talent Cultivation clears that:taking the training talents for advanced technology applications as the fundamental task;taking meeting the needs of society as the goal; taking the developing the ability of technology applications as the mainline to design students'knowledge, ability and quality structure and training programs. Graduates should have characteristics of modest knowledge of basic theory, strong ability to apply technology, broad knowledge and high quality. Take "application" as the theme and character to build curriculum system and teaching content system.(Ministry of Education in 2000, excerpt the contents of 2 file). As China's economic development, the requirements of human resources of marketing and personnel quality is also rising. The higher vocational colleges have gradually realized that changes in personnel training methods, and they try to improve the existing system and the importance of teaching.Marketing professional teaching system should include three parts of the theory teaching, practice teaching and professional quality education. Theory courses are the basis for achieving higher vocational education and training, and practice teaching is the key of achieving higher vocational education and cultivating techniques applied talents. Professional quality of teaching will help improve the overall quality of students and overall health development. The author regards Sichuan Tianyi College as the research object to have a in-depth analysis of marketing education system.. This paper is divided into four parts:the first part is about the brief introduction of the problems in the national vocational college marketing teaching system and analysis of existing problems and causes; The second part is the analysis of how to build a professional teaching system of marketing, focusing on analysis of how to create a practice teaching system; Part three focuses on the success of Sichuan Tianyi College's building a marketing professional theories of teaching, practice teaching and the teaching of professional quality. The fourth part is in terms of difficult issues in the establishment of marketing for professional teaching system, offer some suggestions and ideas to help resolve the issues and difficulties encountered in building a professional teaching system of marketing.