Gj Airline Marketing Channels Research

Trend in the development of world civil aviation and the new situation of China's accession to WTO, making China's civil aviation liberalization of the air transport market has become an inevitable, China's civil aviation industry is facing unprecedented pressure from international competition. However, China's civil aviation administration of the Government has long been under the protection of the overall level and the individual strength, compared with the far from foreign airlines, capacity scattered layout, enterprise transformation of operational mechanisms lag, the internal structure is irrational, extensive management, domestic market competition disorder, in particular, passenger marketing channel in great chaos. In my opinion, enhance the competitiveness of airline passenger market, an important aspect is to the existing passenger marketing channels based on the analysis, to explore and build customer-centric passenger distribution channel diversification strategy. Based on this, I have formed a distribution channel for airline passenger traffic study motivation.In this paper, the information access law, literature analysis, survey research methods and empirical analysis and other methods, based on the current strategic environment in the aviation market analysis to channels based on the theory in order to GJ airlines, for example, distribution channel management strategies proposed for China's airlines to cultivate a competitive advantage, and constantly growing and expanding to provide a series of strategies and measures.This paper is divided into five parts of "China Airlines Distribution Channel Management" This topic was studied. Chapter I Introduction, which mainly describes the background and significance of this research, research synthesis, research methods.The second chapter mainly analyzes the air passenger demand and the major impact of marketing factors, first introduced the domestic and international air passenger market, the status of marketing channels are summed up market demand for air passenger services are the basic characteristics of the final analysis of the impact of air passenger market demand factors.Part III focused on analyzing the competitiveness of airlines GJ analysis, mainly for internal and external environment GJ airlines conducted SWOT analysis.Chapter IV pointed out the existence of GJ airline distribution channel management problems:marketing channel structure is simple, low level of market standardization, sales agents, the lack of network marketing.Chapter GJ airline is focusing on distribution channel management approach:set up a diversified distribution channel structure of air passenger traffic, improve the sales agent channel, full Internet marketing platform for implementing e-ticket and so on. With a view to the adoption of this research, development and growth of China's airlines provide some theoretical guidance and practical reference value.In this paper, on the GJ Air Status and distribution channel management, problem analysis and focuses on the GJ Air distribution channel management approach:a wide range of legislative framework for air passenger distribution channels, improve the sales agent channel marketing platform for networking to implement e-ticket and so on. With a view to the adoption of this research, development and growth of China's airlines provide some theoretical guidance and practical reference value.This more comprehensive analysis of the GJ distribution channel management of the airline-related issues and put forward countermeasures and suggestions. However, papers to limited space, there are many issues to be studied, such as the distribution channel management and human resources management, how to effectively combine, distribution channel members how to build a strategic partnership, e-ticket international integration, etc. This is GJ Airlines and other airlines in the future development should make efforts to solve problems.