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Chengdu Bank Building Of Enterprise Culture Studies

Posted on:2011-10-28Degree:MasterType:Thesis
Country:ChinaCandidate:B Y ZhuFull Text:PDF
GTID:2199360308483149Subject:Business Administration
Abstract/Summary:PDF Full Text Request
At present, most countries pay more and more attention to corporation culture. For the banks, organization culture can enhance the quality and competitiveness of bank, can expand the bank profile. With the entrance to WTO of China, the issue of constructing the enterprise culture of the state banks is focused on by all parties.After over ten years, development, the influence of corporate culture on Band Of Chengdu have become more and more importnat. Through a large number of research and advisory practice, The leaders of Bank have realized that Enterprise at the highest level of competition is no longer human, financial, and material competition, But the culture of competition. The building of enterprise culture is the key to let the cultural experiences from theory to action, from the abstract to the concrete, from the oral to the written. The pormotion and implementation of corporate culture. Alone activities, training and seminars can not solve the problem, but they should focus on the daily management of the enterprise. The enterprise every member of the first to change their ideas and style, from little things, from the side and doing.This paper analyzes the culture, organization culture and organization culture of the commercial bank,the characteristics of corporate culture and function. Next, the paper introduced the development process of Bank Of Chengdu and it's corporate culture. The problems exist in the corporate cultrue construction of Bank Of Chengdu. All these will provide a foundation for the study on corporate culture system of Bank Of Chengdu.This paper carried out the construction of Bank Of Chengdu of the design on the basis of four aspects—spirit aspect, rule aspect, behavior aspect and material aspect. And also it puts forward an all-round stage for the building of enterprise culture in Bank Of Chengdu in the implementation of the program organization.
Keywords/Search Tags:Bank of Chengdu, enterprise culture, system of culture construction
PDF Full Text Request
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