Yy Company M6 Product Network Marketing Strategy And Its Performance Evaluation Study

As China's socialist market economic system gradually established, With the state-owned enterprises, the gradual implementation of a modern enterprise system, the market has increasingly shown its functions, cash profits of the enterprise premises to become business leaders, skills testing and embodied enterprise value and future of place. the 21st century digital technology, network into the main features of the technological revolution will be the people's mode of production, ways of thinking, lifestyle and behavior to produce tremendous and far-reaching impact. The internet as the core support for network marketing will be developed into a modern marketing the mainstream. The traditional direct marketing activities of enterprises brought a series of shocks. Internet marketing for customers, the customers with more products, services and price options, can be more successful way to select and purchase goods. For the marketing of these products and services to businesses, they gained access to new markets and provide new products, improve service quality and strong in the market with equal opportunity for dialogue, For corporate employees, with the network, to the employees to learn more knowledge of the channel, and then have the opportunity to improve the company's competitiveness.Based on the actual conditions, as a high-tech software company's marketing ideas, more companies should be marketing, marketing strategy and modernization of the mainstream-the development of network marketing combine. In this paper, a web-based marketing, the Internet economy and Enterprise Performance evaluation review of the theoretical basis, through the right YY and its M series M6 introduction, leads to product marketing environment affecting the M6 and network analysis of consumer demand And apply the law and the Five Forces Analysis PEST model, respectively the internal and external environmental factors, the product was a detailed study on the M6 product industries in which a SWOT analysis,In the above theory and environmental industry analysis based on the proposed implementation of the M6 product network marketing "software + network community" marketing mode and mode were the key factors affecting their own analysis shows that. In this study, based on the model from the implementation process to collect marketing data and statistics through the Delphi questionnaire survey in two areas of expert data, build a network of YY's M6 Product Marketing Performance Evaluation System in combination with multi-level Analysis Method of the evaluation model, the evaluation steps, evaluation results, By evaluating the results of performance evaluation is given to improve and perfect the methods of determining the network in order to better meet the marketing performance measurement system design requirements, so that the performance evaluation system more systematic and practical application of sound, and better for the M6 product network marketing to provide the decision-making reference, Finally, the article proposed to be further study and improve the problem.