Csc Securities Chenzhou Business Customer Service System Building Research

Securities business outlets have a substantial increase in recent years, Investors can choose outlets more and more, so that the quality of service become increasingly demanding. Competition between brokerage commission from the previous simple war, and gradually transformed into the IT, financial services war. Customer Relationship resources are the most valuable asset securities companies, and establish and improve customer service system is to develop, maintain and strengthen this relationship the most direct and effective means. This paper mainly CSC sales department for the study of Chenzhou, The use of relevant competition theory, marketing and customer relations theory, on the status of the securities company, customer resources and market environment, a comprehensive, in-depth analysis, And sales department established based on the marketing strategy, target market, build a comprehensive customer service system science, and propose concrete steps to implement security.The full text of the Sales Department of Chenzhou a customer service system for operational research to guide the integration of business department of the Ministry of Chenzhou business resources, optimizing the market value, and enhance the Department of Chenzhou business core competencies, creating investment and financial management information and CRM system, based Marketing customer service system. This CSC Chenzhou sales department to achieve customer relationship management, enhance competitiveness, improve their profitability with a strong practical significance.