| With China’s urban housing welfare system terminating and monetizing housingdistribution system start-up, the real estate market is developing rapidly. Especiallythe real estate brokerage industry has entered into a rapid development period, thecompetitions are becoming harder and harder between the real estate brokeragecompany. Currently, there are over50,000Real Estate Brokerage, there are more thanone million employees, and the service value reached50billion RMB. Faced withsuch fierce competition, how can provide customers the best service, how to offercompetitors delivered value, it is a problem that modern brokerage industry had toface. Beijing chain of home real estate brokerage company (Chain Company)development very quickly in the Beijing second-hand housing market, how to keepthe share of service marketing, it is a problem that Chain Company has to face.In this paper, SWOT analysis and services marketing mix elements analysis areusing to analyze the status quo of the services in Company chain, combined withindustry development status and trends, the chain company strengths, weaknesses,opportunities and threats presented chain service marketing company level policies. Itis important to improve their internal management, staff service levels, customersatisfaction and their core competitiveness, economic efficiency of enterprises. Theyplayed an very important role in promoting the healthy and sustainable in real estatebrokerage industry. |
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