Analysis Of The Xifeng Market Changes And Culture Cultivation

Xifeng liquor is one of Chinese's four famous liquors, which used to be liquor only for the emperors for several dynasties. After three thousand year's development, Xifeng liquor won nine times international golden medal, four times Chinese famous liquor, entitled as Chinese famous brand and Chinese original-production-protected product, which accomplished many glorious and brilliant history. After thousands of year's market practice, Xifeng liquor accumulated precious promotion and marketing practice, which made a unique and exact market position and marketing model, and also a solid basis and development platform for Xifeng liquor.This thesis believes that Xifeng liquor had concluded a unique management and marketing strategy after long time practice which is the good combination of Xifeng liquor culture and Xifeng liquor management. The managers of Xifeng liquor continue to upgrade its management model, conclude the market practice, elevate its quality, all of which makes Xifeng liquor one of Chinese famous liquors. Meanwhile, born on Western China, Xifeng liquor is influenced by ancient Binzhou culture, traditional culture of Zhou dynasty, and splendid Phoenix culture. The deep liquor culture breeds Xifeng liquor, which makes it part of Chinese liquor culture. On top of that, this thesis make an attempt to analyze that the glorious accomplishment of Xifeng liquor is benefit from the change of market, as the prohibition of Zhou and Qi dynasty to government monopoly in sold and brew in Tang and Song dynasty, and liquor tax in Ming and Qing dynasty. All the development of liquor market management contributes to Xifeng liquor's currently monopoly sale system, which also made solid basis for Xifeng's development to all over the world. The changes of Xifeng liquor's market bring us many reflections, and enlighten us how to develop Xifeng liquor in current time.