| In recent years, the world's outstanding airline-service companies promoted kinds of personalized offerings to maintain the brand's uniqueness and diversity. With these innovations they could get a higher market share. Besides, domestic airlines launched their own personalized service plan too. But there are many problems in Chinese airline-service now, which requires innovation in management and practice of these companies. With the financial crisis, the airline-service competition gets worse. Thus, the domestic airline industry faces a major restructuring.As the largest native airline in Nanjing Lukou International Airport, China Eastern Airlines Jiangsu, Ltd hold the 33percent passengers. With the expansion, China Eastern Airlines Jiangsu, Ltd needs some improvements. To correspond with the eleventh-five-year strategy, the company conducted a strategic level reform. In order to enhance the loyalty and retain the high-level passengers, we planed to launch a VIP lounge in Lukou Airport.To begin with the above situation, this paper designed the VIP lounge project planning, Implementation and Control. Fist, we conducted the current status of airline industry service. Then, we designed and analyzed research papers to collect the requirement. According to this, we obtained the service requirements and facilities of VIP lounge. Combined with project management theory, we designed the size, location and layout structure of VIP lounge. In the end, we fulfilled the project Implementation and Control scheme by Project management software. |
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