Yancheng Lucky Board Development Strategy Research

During these days, when the economic globalization and intelligence economy develop fastly, the competition of board market is much intenser than before. Yancheng Jixing Board Co.Ltd. how to make use of the good opportunity of board industry.how to enhance the general competing ability quickly and to form the special competing advantage and develop steadily in the near future is the main problems that the company is confronted with.This paper,combined domestic and international political,economic,technical situation, analyz the Jixing Board Co.Ltd's the external environment and industry, and point out the main competitive advantage and business challenges.For example,A number of countries are supporting for middle-and high-density fiberboard industry strongly now,the industry's competitive is fiercely intense at home and abroad,Jixing company has raw materials, production processes and others'advantages, but also the availability of funds, production capacity and others'disadvantages.This paper apply key factors in the external matrix (EFE) and internal key factor matrix (IFE) and the SWOT matrix analysis,choose the company's overall development strategy and the related competitive strategy.Such as production and operation strategies,financial strategies,marketing strategy,human resources strategy, and put forward specific measures to promote enterprise development strategy. Such as enhance raw material bases to achieve forest board integration, develop and product green products, and build a harmonious environment.