A Study On Steel Production Developing Strategy Of Anyang Iron And Steel Group

Of recent years, the iron and steel industry of our country has developed very quickly, along with the durative and steady growth of the national economy. However, the capacity is growing too rapidly, which leads to a situation that the deliverability is exceeding the requirement and the market competition is scorching day by day. Anyang Iron and Steel Group (hereafter Angang) faces many problems such as high cost and irrational framework. They must analyze the situation, study and make out a production developing strategy meeting the requirement of the market.This text analyzes the market setting, the key factors of success, the trade competing characteristics using PEST environmental analysis method and Michael Porter's trade competing theory. It ascertains the opportunities and threatens of the production developing. It analyzes and evaluates the inner production facility, capacity, production orientation, and integral strength of the corporation; nail down the inner advantages and disadvantages of the production development. On the basis of this, it point out the production developing strategy taking the advantage of BCG modal. About the production framework, it points out that they should stabilize the current long product, put emphases on the top grade board...