Crm-based Real Estate Development Enterprise Marketing Management Research

Real estate marketing management is closely related to the success or failure of estate development enterprises. The main purpose of the real estate marketing management is that real estate development enterprises achieve good sales performance and the enterprise's economic goal to give enterprises more sustainable development by influencing the buying behavior of potential customers or investment behavior.With the rapid development of the real estate industry, China's commercial housing has become a buyer's market, the traditional real estate marketing management drawbacks of the model is gradually emerging out. Real estate development enterprise often has a lot of problems in the traditional real estate development process, sales process and customer service systems,This paper expounds eight problems under traditional marketing management methods, including market research, potential customer management, sales management process in the services, information symmetry, information technology and information statistics, employees, customer management systems, sales management mode and so on, and identify the reasons for these problems to be analyzed, thus the introduction of CRM sales management system is a necessary means to solve these problems.This is also strengthened the knowledge and understanding of sales management system by comparing the Group's CRM sales management system to the old comparison of sales operations management system. CRM sales management system effectively support the customer service center, and resolved most of the sales of pre-existing problems through building a unified customer center, so that real estate development enterprise management systems have been implemented, and customer satisfaction have a significant improvement.However, CRM systems and real estate companies can not completely solve all of the marketing problems. CRM system is not "the Saviors" in the development of enterprises. customer management is not perfect,if product is useless. Real estate development enterprises develop real estate projects based on product and consumer demand.