Factors Affecting The Level Of Consumption Of Elderly Tourists

It is an unavoided trend of the aging population for the whole world. China is the most populous country all of the world, and has the most aging population, and also is one of countries which has the fastest aging population. Since the 21st century, with an improvement of people's living standard and Chinese economical level, the aging population is still unceasingly intensified. Just as the same as old-age market and the aging industry, the aging population has become one of the hot issues of social concerns. Tourism has gradually become more elderly people a general entertainment. With social structures being changed in our country, the elderly specific knowledge structure, value orientation, psychological characteristics, physical condition, etc. will enable the elderly travel to highlight a new growth point of the tourism market. And their consumption attitude and consumption structure is also enriched and developed continuously. Therefore, it is essential for tourism economy steadily growing to develop in old tourist market and revitalization of older tourist industry.This study, based upon the theory of consumer behavior, will be refined the four factors of affecting consumption levels of elderly tourists, including personal factors, family factors, economic factors, traveling demand factors, through reading reference literature thoroughly and drawing on others' research results about consumer behavior and related disciplines of research. In research methods, it has broken the traditional mode of traveling consumer behavior, using the method of combination of theory and practice, qualitative and quantitative, which supple the existing tourism consumer behavior theory of cognition.This research, which aimed to the elderly tourists of the main nine areas of Chongqing City as a research object, counts and analyzes the collected data scientifically through the stratified sampling investigation, and establishes a multiple linear regression mode between seniors' consumption level of tourism and influencing factors, and finds out the significant factor affecting the sensors' consumption level..Through this research, it has obtained the following conclusions:(1) economic factors is the primary factor in influencing old age traveling consumption level; (2)The will is positively correlated to the old age traveling consumption level; (3) The more complex the structure of the family, the lower the level of traveling consumption; (4) traveling distance is one of the main factors affecting old age traveling consumption level. In additional, the paper puts forward the proposals for developing old age tourist market for city of Chongqing:(1) the old age traveling obtaining more children's encouragements and supports; (2) expanding propaganda and enhancing the concept of tourism consumption of older persons; (3) designing and developing marketable elderly travel products; (4) restricting much more attention to elderly tourism market, and improving service levels; (5) increasing government investment, and perfecting infrastructure and regulating the industry system.