The Research On Affecting Factors To The Growth Of The China’s Listed Department Stores

Department store industry is one of the first open industries. In 1992, the central government decided to attract investment in five SAR,six cities. And since then a group of well-known large retail stores flourished and promoted the development process of China’s retail industry. The deflation during 1998-2003 and SARS disasters make the department store industry into the trough. During 2004-2012, with the improvement of the consumption level of residents, it not only led to the development of department stores, but also promoted the transformation of traditional department stores to modern ones. However,Department stores overall growth slowed sharply in 2014 and the total merchandise sales growth was only about 6.45% which is much lower than in 2013 which is about 11.5%.According to the statistics,there were about 141 foreign department stores in china closed and about 60 local department store no longer in business. The situation continued to deteriorate in 2015, Wanda off their store up to 48; Rainbow Department Store, Marks &Spencer has 5 shops collapsed; Parkson also closed three shops. What exactly is the cause of such a situation in the department store business and how to change this situation are the issues of most concerned.Based on this background,this article takes the department of china’s listed companies as the research object. First,the article introduces the background of the study,the significance of the study and collates the relevant literature about the growth of the listed companies. Second, it presents the growth theory and the development process of China’s listed department stores. Third, this paper designs the index system.The index system is based on the theoretical analysis and fully considers the growth of the industry characteristics and features of the department store industry. Fourth, by using SPSS17.0software to do multiple linear regression analysis.The study found that sales staff accounted for the proportion of the total number of employees, ownership concentration, equity balance degree, the number of directors, the proportion of independent directors have a significant effect on the growth of the China’s listed department stores. Fifth,according to the empirical results,this paper provides recommendations mainly about how to control interest,how to establish a rational composition of the Board,how to improve the level of sales and online shopping mall, which can provide a reference for improving the growth ofthe China’s listed department stores.Currently, there are only two articles in CNKI about the evaluation of the growth of the listed department stores.And has nothing on affecting factors to the growth of the China’s listed department stores.At the critical time,the paper to do qualitative and quantitative analysis about the listed department stores has a very important practical significance to the steady growth.