Commercial Banks In China Personal Financial Services Risk

In recent years Chinese rapid economic development, Chinese rising income, with the continuous accumulation of individual home income, residents of the growing demand for financial services, Chinese commercial banks have taken advantage of development, actively carried out personal financial services, have made a great profit.Since 2007 Subprime Mortgage Crisis impact on global economy, Chinese commercial banks has also been a great impacted.When Customer's complaints have been increasing, the bank's problems and risks are exposed. With the continuous deepening of Chinese financial reform, financial sector and progressively liberalized, foreign financial institutions also increasingly deep permeate in the Personal Financial Services in China, they are very strong competitors to Chinese banks, In both internal and external critical moment, Chinese commercial banks should step up personal financial business risk prevention, Develop effective risk prevention measures to ensure that Chinese bank's personal finance formal, healthy and rapid development.In this paper, combining theory and examples, identify problems and risks. Then the international experience and Chinese specific facts combine to develop a series of operational risk prevention measures, which plays a certain role in the inspiration and guidance to Chinese commercial bank's development.The first part is introduction, introduced the topics of this article the background and significance. In recent years Chinese economy has made tremendous development and rapid population increase in personal wealth, bank Personal Financial Services, has been a rapid development, while facing competition with foreign banks, Chinese commercial banks should speed up the personal financial business. Study at home and abroad on the financial status of banks. Bank's personal financial services in developed countries have a relatively mature approach to risk management while also constantly progress and improve. Chinese financial sector started late, development is still not mature enough. Chinese financial risk management, whether in theory or in practice than in developed countries are backward, is still in the exploratory stage.The second part focuses on the origins of personal finance, concepts, classification and so on. The first commercial bank Personal Financial Services, originated in Switzerland. Modern personal finance business is also the first from the West to open up services to commercial banks, financial services, personal finance category more and more details.The third part describes the Commercial Bank of Chinese personal wealth management business start and development, as well as specific bank financial products. The 1980s to the 90s was the Chinese individual managing finances service beginning stage. Experienced years of development, Chinese commercial banks to rely on their respective strengths, in the Personal Financial Services, formed their own characteristics, services and brand products.The fourth part is about our country Commercial bank individual managing finances service risk, unifies our country's realistic condition, separately from contrary and the legal risk, the prestige risk, the market risk, the operation risk, the strategy risk elaborated.The fifth part of indication guards against the risk which our country Commercial bank individual managing finances service faces, is Our country Bank development urgent matter. This article embarks from the experience, unifies our country's national condition, formulates a series in view of from contrary and the legal risk, the prestige risk, the market risk, the operation risk, the strategy risk countermeasure.