Book Import And Export Research

According to state's enlarging and opening guideline on publishing trade and based on realistic operation of book import-export trading enterprises, this article sums up the supporting and advancing action of the enlarging and opening guideline on publishing trade during the world finance crisis. This article also summarizes four important conduct and management problems which should be deposed of and caused during the changing process of economic strategy. Meanwhile, the article puts forward some feasible advice and scheme to avoid great economic lose and promote improvement of trading efficiency for those book press enterprises.Its analysis methods lay special emphasis on:①deduction analysis method incorporating market economic theories and actural statistics.②case analysis method incorporating domestic and international law standards and realistic international trading cases.③comparison analysis method between the direction of macroscopic economic strategies and the result of realistic conduct operation.This article's study achievements depend on:①to be directed against enlarging arid opening policy of press trade and merge compromising economic theory of international production, the article analyzes protential investment risk which brought from in-coordination between oversea investment strategies and selling modes of book import-export trading enterprises. It pufs forward advice to solve the problem.②as for state's enlarging financial resource strategy on press trade, it points out the opposite contradiction between strategy of enlarging financial resource and efficient utilization of financial resource. I deem that we can make good use of financial resource through setting up internal audit system and trade supervision system.③It analyzes the protential management risk caused from the difference on management core and run demand during enterprises' corporation and reconstitution. It summarizes the conduct risk caused from time lag of setting up conduct management standards. It advises that we can improve management efficiency and deduce conduct risk through unified and multilateral-dimension contral among conduct management, finance management and goods circulation management.④it indicates that agent export selling mode has become the important income source of book export trade because of the improvement of the enlarging and opening guideline and the emergence of diversified overseas conduct modes. It analyzes some problems such as law relationship of sellers, legality of trading object, and exchange rate risk under new international banking environment. These risks are prone to exit in agent selling modes. So, efficient management to agent export selling mode has become the important content for perfecting the implement of the expanding and opening guideline.In a word, although facing new problems, by enlarging trade scale for internal and intensifying overseas invest strength, the enlarging and opening guideline has been fine terms of trade, advanced international competitiveness in finance crisis, and create existence and development turning point for publishing trade as well.