Residential Community Project Investment Risk Analysis And Measures

Mortgage giants Fannie Mae and Freddie Mac were officially taken over by American government on September 7, 2008. On September 15, Lehman Brothers Holdings Inc., the fourth largest investment bank in Wall Streat, declared to seek bankruptcy protection, thus the investment bank with a history of 158 years collapsed. "A once-in-a-century" financial hurricane began to sweep away the whole Wall Street and then the whole world, with housing bubble busting, subprime lending crisis arising and stock market falling suddenly. The real estate market in many countries continues to be murky, the prices of houses continually decline and the effect is not obvious even if even if governments have carried out rescue plan. Under such circumstances, many housing companies are faced with tight funds and stricter loaning scrutiny. In addition, the turnover of housing exchanges remains low and it is hard to find buyers, all these factors lead to bankruptcy of housing companies.The commodity estate industry of our country is at the start stage, blind "investment heat" may bring large losses to investors, and then affect the house consumers, banks and even the whole national economy. In order to avoid the risks in investment project of residential areas, it is essential to make a scientific analysis of various possible risk factors that may arise in the process of investment. Since high profit coexists with high risk , there is no pure profit free from risk and vice versa, it is feasible for property developers to overcome or avoid risks and eventually make profits as long as they take risks seriously and perform good risk management.According to the development of risk management at home and abroad, this paper applies basic principles of project risk management, chooses a certain residential area in Qingdao as the object of study, discusses the general process of project risk management and then comprehensively and systematically studies its methods, content and specific process. The paper analyses the risks and their sources that exsit in residential areas investment and development; thoroughly studies the intrinsic operation characteristics of various risks; conducts a qualitative discussion on forms and intrinsic mechanism of risk elements; establishes a scientific risk index systme for residential areas investment project; performs a comprehensive and systematic study on the methods, content and specific process of the three stages of project risk analysis—risk identification, risk evaluation and risk prevention—with emphasis on comprehensive identification and quantitative research of risk factors so that losses aroused by riskes in residential areas investment can be avoided and reduced.