Chinese Food Chains Operate A Key Strategy For Research

With the rapid development of china economy recent years, chain of Chinese restaurants grow fast. In the course of economic development, a lot of beneficial factors for Chinese restaurant expansion were created, for example, market scale expanding rapidly, new market segment emerged, logistics&distribution, technology of kitchen equipment, transportation, telecommunication, infrastructure are tending perfect and there also have a large amount of capital and professionals in the market who can work for the chain of Chinese restaurants industry.In the meantime, there also exist some internal restricting facors such as how to duplicate quickly, chain management, brand building and lack of money to expansion.This Article deal with duplicate difficulty through product standardization and service standardization, provide chain management solution by analysising KFC case, analysis brand building through market positioning, product strategy and communication strategy. Finally, talk about the method to get venture capital. Wirter hope to provide some useful advices to the expension of chain of Chinese restaurants industry by the combination of theory an??actice.