Brand Value, Corporate Upgrades And Changes In Industrial Structure Of The Chinese Textile And Garment Industry

With the deeply grow of globalization, the Chinese economy has been one part of global, therefore we have to follow the global value chains when we research the upgrading of Chinese textile & garments industry. This thesis is based on the existent theories, combining the situation which our industry lies in the global value chains and the specialty of our industry, using the Model Hotelling, analyses the methods and mode of upgrading.Chinese textile & garments industry lies in the weakness link of global value chains, although all industry assortment is relatively perfect, but it will be a very difficult task for us to improve the position in the division of global industries so as to gain more advantage in division of labor, so the upgrading is pressing to solution. After research I found via brand- consummating to improve the upgrading of our textile & garments industry then to improve the industry chains , so as to advance the upgrading, this is a relatively superiority for us to choose. When they want to gain more value from Brand in one company, efficient production must be the basis. In the press of pursuing high business efficiency ,the organization structure of the whole industry will be changed, the division of the industry will become deeper, distribution will be more legitimate, consumers' surplus will be increased, then the social welfare will be development. So the upgrading of industry and the consummation of industry chains will be synchronized.