Prediction Based On Gompertz Model Wk Company Distribution Channel Strategies

Market competition is no gun-smoke, the pesticide manufacturing enterprises of our country are baptized in the increasingly market competition. In the face of increasingly severe market competition,there is more and more little difference on technology and product quality among enterprises, the channel is becoming a new focal point of competition and it has become the important weights for enterprise to structure the difference-rization competitive advantage and to gain long-term development. Who owns more efficient distribution channel, who will gain more competitive edges in marketplace. The market of Pesticide industry varies very much seasonally, and how does pesticide manufacturing enterprises deal with all kinds of things in the white-hot competitive environment? This requires that pesticide manufacturing enterprises has a perceptive insight to the changing information of market,it is namely to take the preemptive opportunities by changing tactics and adapting themselves to the changed conditions. This thesis was carried on the WK Corporation's distribution channel strategy deeply and comprehensively, which is hoped to construct competitive channel strategy. Based on the analysis of development of pesticide manufacturing enterprise's market channel, some existed problem of WK Corporation's channel strategy were summarized and put forward,the related reasons were analysis too. Then the SWOT analytic method was used to analysis the WK Corporation's market competition situation. After that,based on Gompertz forecast model data analysis, the theory basis was provided for the correct channel decision-making. On the basis of actual situation and the theoretical analysis, "2T-oriented design model" of distribution channel strategy was brought forward. Research analysis of Channel's improvement strategies was carry on from six aspects, including the flattening channel strategy, the product stage channel strategy, the value chain channel strategy, the construction reverse channel strategy, the possession channel strategy, and the channel to graft the strategy. Thus reaches the research original intention, in terms of theory, the purpose of this thesis is hoped to provide a set of scientific and easy-operationally instruction theory for the agricultural material market distribution channel management, and hoped to improve the modern agricultural material distribution channel marketing theory; in practice, the purpose is hoped to design one target-oriented for the distribution channel strategy of WK corporation, and hoped to provide the corresponding instruction for WK corporation in winning own survival and development in the intense agricultural material market competition.