An Analyse On R&d Strategy Of S Mobile Phone Design House

Recently, with the more and more drastically competition of Chinese local mobile phone design industry, the margin declines day by day in this industry. Every mobile phone design house is facing the rigorous tests. Survival and development of these enterprises depend on the right choice of R&D strategy. S handset design house is the leader of Chinese local mobile phone design industry. S also struggles to raise margin, with the big foreign brand enterprise expends their global market share.This paper will analyze the outside environment of S handset design house, to show the status of this industry and the competitors. And this paper will analyze the inner environment of S handset design house, so that we can see the S' strength and weakness.Then, the proposals for S mobile phone design house will be brought out. These proposals include the choice of mobile phone platform, cooperate with the famous science and technology universities to build the platform research center, research and development feature phone and TD/GSM handset, and enter the CDMA mobile phone research and development domain.Finally, proposed the optimized management, the simplified flow procedure for the research and development strategy's implementation.