| The Shenzhen Yan Tian port is the world's biggest single port where containers are taken in and sent out in large quantities. The port is equipped with superior conditions, supporting facilities, convenient and fast multimodal transport, and advanced logistics. Under all these excellent conditions, however, in 2008, the business of the port declined for the first time since 1989. Of course, the recession is directly affected by the global financial crisis , and it should be paid close attention to how will the Yan Tian port develops in the future. This paper based on the development strategy of logistics industry of the Yan Tian port, development situation of port logistics worldwide, and development trends for port logistics in the world. This paper describes four typical operation features that is professional, information-based, service-centered, and industrialized services based on the forth-generation competition between ports worldwide. Then, this paper sets up a SWOT analysis model. By analyzing the internal and external environments, the paper provides strategic targets, functional features, the plan, and the layout for the development of the logistics industry of the Yan Tian port. Through analysis on requirements and supply and by using multiple linear regression analysis method, the paper sets up a mathematical model used for counting the throughput of the Yan Tian port, thus forecasting the development of the port in the next five years. Based on the Overall Plan of Ports in Shenzhen and the logistics situation of surrounding ports, the paper works out a strategic plan for the development of the Yan Tian port, and describes the method for selecting a development strategy and implementing the strategy. Through the analysis in this paper, the direction for the development of the Yan Tian port is specified. This paper provides strategic thoughts on the development of the Yan Tian port and practical measures for implementation. These thoughts and measures have great significance for the reform and development of the company. |
