Scorecard Applied Research In High-tech Enterprises In China

The Balanced Scorecard is a revolutionary improvement for the traditional performance measurement management. It is original presented by Professor Robert Carpland and David Norton. It breaks through the limitation of the standard system for traditional performance measurement. As a comprehensive performance measurement system, it take financial perspective as its final target, customer perspective as its key, internal processes perspective as its basis, and company learning and growth as its core.In one hand, the Balanced Scorecard can evaluate the future development and profit potential for companies. On the other hand, it combines the Strategy Map and the Management Measure effectively. This makes the performance measurement more comprehensive and more effective.After invented, the Balanced Scorecard was quickly applied by many companies and government agencies in US and other advanced countries.The Balanced Scorecard was introduced to china too and got many applications.Currently, more and more Chinese expert, research scholar, and company management are in discussing the application and population of the Balanced Scorecard. The management improvement toward modernization for many Chinese companies is still in initial step. They have strong desire to learn some advanced management idea and experience from other countries. The Balanced Scorecard provides a sound basis for company's decision maker.In this article, it first discusses the origin, development, and important achievement of the Balanced Scorecard, then it has a case analysis and design for Beijing ReiSai Ltd in its balanced scorecard. Also it develop a strategy map, strategy target and performance measurement standard for the company. At last, it has a summary for the status of Balanced Scorecard application in Chinese companies.