Supermarket Chain Processing And Distribution Center Logistics Performance Evaluation

Fresh goods is perishable and easy to wear and tear, which is a necessity of daily life. Fresh goods from the production bases of agricultural products wholesale markets, re-entering the supermarket chains, and finally to the consumer to form a fresh supply chain. Fresh goods processing distribution centers as fresh chain connecting the upstream and downstream of the important aspect, with a fresh chain to integrate the resources of the environment and the ability to be able to reduce the flow of fresh merchandise aspect, as well as the flow of cost savings for our customers to provide fresh , safe and fresh products, fresh whole chain are the key points. Logistics distribution centers are processing fresh an important component of the operator. Fresh goods processing logistics distribution center of the advantages and disadvantages of the operation of the entire raw processing distribution center operations, is also related to a supermarket chain operating on fresh goods. Fresh goods distribution center to determine the processing operation of the merits of the logistics necessary to identify the impact of raw processing operation of the logistics distribution center and the impact of these factors, that is, the logistics required to carry out performance evaluation.Correctly evaluate the raw processing operation of the logistics distribution center performance, be able to determine the fresh operation of supermarket chains, but also be able to recognize that the entire fresh chain strengths and weaknesses, as well as to determine the impact of the entire chain of raw key element.In this paper, fresh goods processing distribution center organizational structure, characteristics, location and logistics flow analysis, based on it, identified raw processing performance of the logistics distribution center 4 level indicators and 24 secondary indicators, and introduce two types of logistics performance evaluation method - Fuzzy Comprehensive Evaluation Method and gray analysis and evaluation method. Finally, it is provided examples and applications of two comprehensive evaluation method for fresh goods processing and distribution center of chain supermarket of the comprehensive evaluation of performance, and proposed the Strategy about how to promote the logistics performance of chain supermarket fresh goods processing distribution center.