Creativity And Creators Differ

As a non-neglect phenomenon in advertising market, exaggerating design of advertisement not only impairs the effect and benefit of advertisement, but also has ill effects on social level such as ethos, morals, social responsibility and aesthetics. Therefore, rather than blindly pursue the interests and ignore the ill effects it generates, advertising design needs to be regulated by reasonable standards. The present paper attempts to investigate the bad effects exaggerating advertisement design generates and the main reasons contributing to this phenomenon. The study suggests economic benefits of creative advertisement design should be obtained on the basis of bringing positive social influence such as sense of social responsibility, conscience. Proposed measures such as appropriate orientation of advertising design, combination of common interests and expression of personality, adopting high-level art expression, improving aesthetic ability and creating healthy advertising environment are hoped to be helpful for solving this problem.