| Born in the 60's, Phoenix Optics Company has experienced the evolution of nearly half a century, finally growing as China's leader company in the optical instrument industry. The struggle history of Phoenix Optics reflected the development of China optical instrument industry. The 2008 Financial Crisis has produced some adverse effects on the global optical instrument manufacturers, and also the business of Phoenix Optics. Faced with this historical background, Phoenix Optical must make an essential decision to do some strategic changes in the future development.This thesis combined with more than 20 years of the author's growing experience with the Phoenix Optics. At the beginning, the author made a summary of the development history and operating situation of Phoenix Optics; Secondly, introduced the external and internal environment using PEST and SWOT strategic analysis; Thirdly, did the competion analysis of domestic optical instrument industry with Porter's five forces of competition; Then based on the above analysis, proposed the strategic direction, specific implementation method and control means of the company, epecially focused on the "winter passing strategic program" dealing with the global financial crisis; Finally, prospected the company's strategy plan in 2009 and the future development vision. |
PDF Full Text Request