Value Chain Re-build-Demonstrative Research On The Way To Upgrade PGCSST's Industrial Competitiveness

The main content of this article are: (1) The concepts of Customer's value Granting and Value Chain; (2) Analyzing the customer's granting in the seamless steel pipe (short as s.s.pipe hereafter) industry, market segmenting, value positioning, so as to detect the true values of this industry. The value detection of the product find themselves in the fields of : the s.s. pipe industrial characteristics, the situation of supply and demand, the product "market segmenting, and the anticipation of the demand. In the analysis of the competition, we can trace out the source of the competitive advantages from the competitors detection can be concluded to be : Cost priority and Differentiating of the operating; (3) By using the FICE FORCES theory, we researched the main competitors in the s.s.pipe industry; (4) Through the contrasting of the value chains of PGCSST and its competitors, we can see that the cost priority and differentiating of the operating come from the obvious different value chains from the competitors. So, to change the cost disadvantages of PGCSST, we must rebuild its value chain. In the mean time, the advanced process and technology are the unique and most important factors to achieve the competitive advantages, because they bring high economic and technological indicators for the PGCSST, by which the competitive advantages can be acquired. The second way is to effect afterward integration so as to extend the value chain of PGCSST, by the purpose of enhancing the base of its raw material resources and hold the control of its suppliers, so that the cost of raw materials can be secured; Furthermore, PGCSST should take series of measure to add the characteristics of operation to the cost reduction, so as to upgrade its furtherly competitiveness (5) there is a evaluation of PGCSST's competitive position in s.s.pipe industry after the proposed value chain rebuild.